The Gustoso blog
How to get the most from your synthetic panel.
Featured · Methodology
What actually happens between a persona's natural-language answer and the 3.7 on your dashboard. A plain-English walkthrough of the SSR pipeline.
Darron Jennings · · 6 min read
You have a 3.7. Is that good? A guide to reading Gustoso scores the way researchers actually should — distribution first, average last.
Most survey questions are designed for people who pick numbers on a scale. SSR measures what respondents mean, not what they click. Here's how to write questions that take full advantage.
Get purchase intent scores and real consumer feedback on your creative — in minutes, not weeks. A step-by-step guide to running your first Quick Evaluation.
Build a multi-question research study with custom response types, targeted demographics, and detailed analytics. Your complete guide to consumer surveys.
Why Gustoso? It's Italian for "tasty" and a musical direction meaning "with expression." Two meanings, one philosophy: skip the excess, apply intelligence with taste and craft.
A step-by-step walkthrough of creating your first AI-powered consumer research study on Gustoso — from naming your study to reading your results.
In 2026, marketers can skip slow, expensive traditional panels. Synthetic user panels give you purchase intent scores and realistic feedback in minutes—at roughly 1% the cost. Discover why AI-powered synthetic panels are the smartest way to test ads, concepts, and packaging fast.
