The Gustoso blog
How to get the most from your synthetic panel.
Featured · Introduction
Why Gustoso? It's Italian for "tasty" and a musical direction meaning "with expression." Two meanings, one philosophy: skip the excess, apply intelligence with taste and craft.
Darron Jennings · · 3 min read
A step-by-step walkthrough of creating your first AI-powered consumer research study on Gustoso — from naming your study to reading your results.
In 2026, marketers can skip slow, expensive traditional panels. Synthetic user panels give you purchase intent scores and realistic feedback in minutes—at roughly 1% the cost. Discover why AI-powered synthetic panels are the smartest way to test ads, concepts, and packaging fast.
